Katrin K.

Katrin K. is a skilled professional in digital analytics, currently serving as Manager of Digital Analytics at PAYBACK since October 2021. Prior experience includes a role as Digital Analytics Consultant at Kaiser X Labs (June 2020 - September 2021), where Katrin specialized in web analytics and campaign tracking. Previous positions also encompass consultancy roles at T4MEDIA and SWR, where Katrin focused on social media analytics and performance measurement for advertising campaigns, concluding with a master's thesis graded 1.3. Other experiences include marketing communication roles at BMW Group and The Walt Disney Company, as well as a student assistant position in digital marketing at Hochschule der Medien Stuttgart. Katrin holds a Master of Arts in Media Management and a Bachelor of Science in Media Publishing from Stuttgart Media University.