Lara Herda

Lara Herda is an experienced Mobile Marketing Manager at PAYBACK since August 2019, focusing on the creation and implementation of app CRM campaigns, campaign analysis, App Store optimization, and mobilization projects. Prior experience includes roles as a Management Trainee at TRUMPF and as a working student in marketing communication and market research at Hilti Deutschland AG, as well as positions in online marketing and product marketing services at TRUMPF GmbH + Co. KG. Lara Herda holds a Master of Science in Informationsorientierte BWL from the University of Augsburg, a Master's degree in BWL from Wroclaw University of Economics and Business, and a Bachelor of Science in Economics and Business Administration from the University of Tübingen.