Merle Growe

Market Research Manager

Merle Growe is an experienced market research professional currently serving as a Market Research Manager at PAYBACK since August 2022, having previously held the position of Junior Market Research Manager at the same company. Prior experience includes a Customer Insights Management Internship at Lidl International, where support was provided for market analyses and data automation. Additionally, Merle served as a Market Research Intern at PAYBACK, contributing to various studies and analyses. Other significant roles include working as a Marketing Student at brandschutz-zentrale.de, focusing on content and performance marketing, and as a Working Student in Brand Strategy at TERRITORY, where contributions were made to strategy support and client workshops. Merle began the professional journey with internships across various fields, including corporate communications and human resources, after earning a Bachelor of Arts in Social Science and Sociology from Bielefeld University.

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