Michael Vitt is a marketing automation specialist with extensive expertise in the implementation, optimization, and support of CRM and marketing automation solutions across various industries, including retail and telecommunications. They currently serve as a Senior Marketing Manager at PAYBACK while previously holding significant roles at organizations such as LaYa Solutions and Marc O'Polo International, where they led projects on customer data platforms and strategic campaign management. Michael's competencies include project management, audience management, data analysis, and stakeholder advisory, underpinned by a strong focus on data-driven marketing strategies. They possess a solid educational background as an industrial clerk from Berufskolleg Wirtschaft und Verwaltung Siegen-Wittgenstein.
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