Norbert Wirth

Global VP Data at PAYBACK

Norbert Wirth has an extensive work experience in data science and marketing analytics. Norbert has held various leadership positions in top companies such as PAYBACK, I-COM Global, Spectosphere, Sqooba, PwC Europe, SUPERCRUNCH by GfK, GfK, and MarketTools. Norbert has demonstrated their expertise as a Global VP Data, Co-Chair of the Data Science Board, Member of the Board of Advisors, CEO of Sqooba Deutschland, Director of Data Science and Artificial Intelligence, and Managing Director at SUPERCRUNCH by GfK. Norbert has also served as the Global Head of Data and Science, Global Head of Innovation and Digital, and Manager of Marketing Sciences at GfK. With a focus on strategic management, data strategy, and innovation, Norbert has proven himself as a visionary and influential leader in the field.

Norbert Wirth attended the University of Tübingen from 1991 to 1999, where they obtained a Master's degree in Sociology and Political Science.

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