Sonja Hagn

Sonja Hagn is an accomplished Key Account Manager at PAYBACK, with extensive experience in account management and marketing. Since September 2018, Sonja has managed key accounts for dm-drogerie markt in Germany and Poland, and previously led partner onboarding projects for major brands like American Express and Burger KING. Sonja also played a pivotal role in establishing the affiliate partner landscape for PAYBACK Austria while managing significant accounts like H&M and eBay. With prior marketing experience at NFON and Telefónica Germany, along with a Bachelor of Arts in Business Administration from Hochschule für angewandtes Management, Sonja brings a robust background in strategic development and KPI optimization to their roles.