Tim Heimeier

Tim Heimeier is an experienced marketing professional with a strong background in app marketing and engagement. Currently serving as an Expert in App Marketing & Engagement at PAYBACK since April 2016, Tim has successfully developed omnichannel marketing strategies that increased app user engagement by 20% year-over-year and improved customer retention KPIs. Prior to this role, Tim was a Senior Mobile Marketing Manager at PAYBACK, where responsibilities included executing mobile marketing campaigns and optimizing performance metrics. Earlier positions include Digital Marketing Manager at Vaillant Group, where Tim managed the app life cycle and international marketing strategies, and roles at Mondelēz International and Henkel focusing on digital advertising and product management. Tim holds a Bachelor of Business Administration in International Marketing from Fontys Venlo University of Applied Sciences.