Victor Rivera

Victor Rivera is an accomplished Business & Analytics Manager at PAYBACK since October 2017, where leadership in promo and coupon strategy has resulted in notable increases in customer interaction (10%) and coupon redemption (5%), alongside optimized budget distribution for improved ROI. Prior to this role, Victor served as a consultant, developing a churn segmentation model that accurately predicted customer departure with an 87% accuracy rate, leading to an 8% reduction in customer churn. Victor's earlier experience includes working as a Business Specialist at El Puerto de Liverpool and as a Statistics Specialist at AARCO Agente de Seguros y de Fianzas. Victor holds a Bachelor's degree in Physics and Mathematics from Instituto Politécnico Nacional, attained in June 2011.