Achiya Fried is a creative and innovative payments specialist with extensive experience in various leadership roles across the financial services sector. They served as Chief Executive Officer at Diners Club Israel and held multiple senior positions, including SVP Business Sector at Cal (Israel Credit Cards) and VP Marketing at Haaretz. Currently, Achiya owns N.O.A Fried consulting, co-founded InvestPay creative ltd., and is a member of the board of directors at PayBox. Achiya is pursuing an Executive MBA and an MBA at Bar-Ilan University, building on their foundational education in International Relations from The Hebrew University.
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