Payfuture
George Iddenden is an experienced content marketing and journalism professional with a focus on the fintech and payments sectors. Currently serving as a Content Marketing Executive at PayFuture since April 2025, George writes and edits diverse B2B content, develops thought leadership pieces, manages a content calendar, and handles SEO and lead generation campaigns. Before this role, George worked as a Journalist for The Payments Association, crafting content strategies for industry publications. Previous experience includes reporting for MailOnline, generating high-visibility news stories, and producing over 1,600 articles as a Content Executive at Retail Gazette. George began a career in journalism as a Freelance Sports Journalist covering South London teams while earning a Bachelor's degree in Journalism from London South Bank University from 2017 to 2020.
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