Daru Sim is a Principal Product Designer at Paylocity, following a tenure at Airbase, where they excelled in creating user-centric interfaces. With experience as a Senior Product Designer at DBS Bank and a Senior UI & UX Designer at multiple firms, Daru has a strong background in improving usability and crafting visual designs for complex products. Daru holds a Bachelor of Advertising Design from Multimedia University, where they laid the groundwork for their design career. Throughout their journey, they have consistently advocated for immersive digital experiences that resonate with users.
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