Wayne Cheng

Wayne Cheng is an experienced marketing professional currently serving as the Regional Lifecycle Marketing Lead at Payoneer, focusing on high-value customer engagement and revenue optimization. Previous roles include CRM Lead at Cake DeFi, where Wayne led initiatives that significantly enhanced customer assets and retention metrics, and Head of CRM at Zenyum, where a comprehensive CRM strategy drove acquisition and engagement across multiple markets. Earlier experience includes a role as Commercial Manager for APAC at Skyscanner, contributing notable revenue growth, and as an MBA Consultant for Abu Dhabi Finance, assisting with digital marketing strategies. Wayne holds an MBA from INSEAD and a Bachelor's degree in International Business from National Chengchi University.