Blake McElwee

Director, Global Always-on CRM at PayPal

Blake McElwee is an accomplished marketing professional with extensive experience in lifecycle marketing, consumer acquisition, and brand innovation. Currently serving as the Director of Global Always-On CRM at PayPal, Blake leads a team to execute comprehensive journey design and performance optimization. Previous roles at PayPal included directing consumer acquisition and retention efforts with significant budgets and driving millions of incremental reactivations across multiple markets. Prior experience at PepsiCo involved leading product innovation in beverage categories and implementing digital marketing strategies, while earlier tenure at Goldman Sachs focused on account operations for high-value clients. Blake holds an MBA from the University of Michigan and a B.B.A. from Bucknell University.

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