Sam Li has 17 years of experience in cross-border e-commerce, demonstrating expertise in performance marketing, project management, and website management. They served as a Business Consultant Team Leader at eBay, where they led a team to exceed sales goals, and later founded and became the CEO of Crazy Biz, managing diverse e-commerce operations. Currently, Sam is a Senior Marketing Manager at PayPal, responsible for launching and managing the company’s China website and driving business growth through strategic online initiatives. Their background includes roles in supplier management and business development, showcasing a strong ability to coordinate resources and achieve business results.
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