Seth Mach is currently a Lead UX Designer at PayPal, where they focus on creating intuitive customer journeys and AI-powered personalization across digital commerce platforms. Previously, they served as an Associate Creative Director at Huge, leading design teams on significant projects for Google, including global launches for products like Wear OS and Google TV. Seth's experience also includes roles at AKQA, frog, and Bally Technologies, where they contributed to innovative design solutions in various industries. They hold a Master of Fine Arts in Graphic Design from Savannah College of Art and Design and a Bachelor of Fine Arts from the University of Nevada, Reno.
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