Laura Cohen

Laura Cohen is an experienced marketing professional with a strong focus on events and customer lifecycle marketing. Currently serving as the Events & Customer Marketing Lead at Payplug since September 2022, Laura has previously held significant roles at Dalenys, including Customer Lifecycle Marketing Lead and Events and Lead Generation Manager. Notable past positions also include Responsable Marketing et Communication at AFIH, where Laura developed the marketing department, and Marketing Development Manager at Editions Le Manuscrit, where partnerships with major companies like Amazon were managed. Laura's expertise extends to project management in commercial animations at CPM France and brand management in Hong Kong with Alexandre de Paris. Educational qualifications include a Master’s degree in Marketing from the University of Paris I: Panthéon-Sorbonne and a specialized course in Growth Marketing from Growth Tribe.