Sofia Richi is a seasoned marketing communications professional with extensive experience in content creation and community management. Currently serving as a Marketing Communications Specialist at PayRetailers since April 2022, Sofia has developed B2C and B2B marketing campaigns through email, blogs, press releases, and social media. Previous roles include Copywriter & Community Manager at SeQura, where Sofia focused on blog posts and social media management, and a position at Interactiva Online that involved campaign conceptualization and market analysis. Additionally, Sofia has a strong background in fashion communication from The Net Boutique.com and content writing at Grupo Vi-Da for an entertainment digital magazine. Sofia holds a Postgraduate degree in Digital Marketing from Inesdi Business Techschool and degrees in Creative Communication, Creative Community Management, and Communications from various institutions.
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