Steve Bestvater

Steve Bestvater has extensive experience in product management and marketing. Steve has worked for various companies in Canada, including Payworks Payroll Services Canada, Ceridian Dayforce, Ceridian, Ernex, MTS, Videon Cablesystems, EISI, and Wordsnorth.

At Payworks Payroll Services Canada, they served as a Product Manager and led multiple Agile development teams. Steve managed payroll, absence management, applicant tracking, and year-end projects, ensuring organizational readiness for new modules.

During their time at Ceridian Dayforce, Steve was the lead Product Manager for the Dayforce Canadian Payroll solution. Steve collaborated with the Product Development team to plan and develop the product roadmap based on customer requirements. Under their leadership, the system grew from 0 to over 750 customers in 5 years.

At Ceridian, Steve managed Canadian development for the InView payroll engine and integrations to back office systems. Steve also led the Canadian Product Management team on the Oracle R12 billing project for Ceridian Corporation.

As a Marketing Manager at Ernex, Steve oversaw all marketing and communication programs for a leading loyalty and gift card provider in Canada. Steve ensured consistent branding across various marketing collateral, managed online campaigns, and maintained the company website.

At MTS, Steve served as a Senior Product Manager and played a key role in developing marketing strategies for business DSL, resulting in a 320% increase in the customer base. Steve utilized various tactics such as direct marketing, web advertising, email marketing, and public relations.

As a Marketing Coordinator at Videon Cablesystems, Steve managed the relationship with an advertising agency and oversaw the delivery of mass advertising, direct mail, and retail programs while adhering to a budget.

At EISI, Steve developed the first communications plan for a software provider targeting financial planners. Steve coordinated trade show attendance, implemented direct mail and print advertising campaigns, and secured media coverage.

During their time at Wordsnorth, Steve worked as a Communication Consultant and created public relations and advertising programs for clients in various industries. Steve was responsible for writing and distributing press releases, buying advertising space, and managing event marketing.

Overall, Steve Bestvater has a strong background in product management, marketing, and communications, and has successfully led teams and implemented strategies to drive growth and enhance customer satisfaction.

Steve Bestvater completed their education at North Dakota State University. Steve obtained a Bachelor of Science (Honors) degree in Mass Communication, which they pursued from 1991 to 1994. Steve later pursued a Master of Science degree in Communication from the same university, which they completed from 1994 to 1996. Additionally, Steve Bestvater has obtained several certifications from Pragmatic Institute, including Pragmatic Certified Product Manager, PMC Level III, PMC Level I, and PMC Level II. These certifications were obtained in 2021, with specific months mentioned for each certification.