Amy Sample

Amy Sample is an experienced leader in data and research, currently serving as Vice President of Business Intelligence at Public Broadcasting Service since 2007. In this role, Amy leads a team of 17 specialists focused on developing analytic strategies and audience insights across various platforms, aiming to connect these insights to mission impact and station sustainability. Prior to this position, Amy worked at AOL from 2000 to 2007 as Sr. Manager of Consumer Research, where responsibilities included leading primary research activities and managing research vendors. Academically, Amy holds an MBA from Georgetown University McDonough School of Business and a Bachelor's degree in Marketing from DePaul University.