Atiya Frederick

Atiya Frederick is an experienced public relations professional currently serving as the Director of General Audience Publicity at Public Broadcasting Service since June 2014. In this role, Atiya directs publicity campaigns for primetime programs and digital initiatives, while engaging thought leaders and strategic partners to enhance PBS's institutional profile. Previously, as the Associate Director of PBS KIDS PR & Social Media, Atiya developed integrated campaigns that established a distinctive voice for the PBS KIDS brand. Other notable positions include Brand Public Relations Manager for DoubleTree by Hilton and Embassy Suites Hotels, and Sr. Global Public Relations Coordinator for Disney On Ice/Disney Live!, where Atiya managed national and international PR campaigns. Educational qualifications include an M.A. in Media Studies from The New School and a B.A. in Marketing and Sports & Event Management from The George Washington University.