Lars Klores

Lars Klores is an experienced digital media professional with a robust background in audience engagement and web strategy. Currently serving as the Director of Audience Products at the Public Broadcasting Service since February 2013, Lars oversees all consumer-facing sites, including the flagship PBS website. Prior to this role, Lars held several leadership positions including Director of Web Strategy at Sabre Hospitality Solutions, where strategic oversight of luxury hotel websites was provided, and Creative Director at Data Federal, managing the design and maintenance of federal websites. Lars also contributed as a Creative Director at Worthpoint Corp. and as Senior Executive Producer at RTCRM, where management of design teams for high-profile clients was key. Lars began a career at America Online, leading significant interactive media projects that drove user engagement and ad revenue. Lars holds a BA in English with a focus on Creative Writing from the University of Wisconsin-Madison.