Rob McGee is an experienced marketing professional with a strong focus on multiplatform marketing and analytics. Currently serving as a Senior Manager at PBS since October 2021, Rob specializes in analyzing and interpreting data to derive insights on program and campaign performance, leveraging tools such as Google Analytics, Looker Studio, and Sprout Social. Previous roles include Freelance Social Media Strategist, Social Media Director at Mightily, and Social Media Manager at i.d.e.a., where Rob developed and executed social strategies and built teams. With a background in community management and marketing, supported by a Bachelor of Science in Marketing from Southern Illinois University and an Associate of Arts from John A. Logan College, Rob combines analytical prowess with innovative strategies to drive results.
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