Marcela Torres is a Marketing & Communications Manager for Latin America at PCMA, where the execution of marketing strategies has led to a 600% growth in community membership from 2022 to 2023. Previous roles include Marketing Manager for Digital Products, Business Development & Strategy Regional Leader at American Express Global Business Travel, and Business Intelligence and International Sales Manager at Business Travel Consulting. Marcela has significant experience in developing marketing strategies, leading teams, and focusing on client engagement and growth across various sectors, including meetings and events management. Educationally, Marcela holds a BA in Marketing from Universidad de Guadalajara.