Traci Lee is a seasoned Senior Product Manager specializing in product leadership, particularly within ecommerce, loyalty, and MarTech. They currently drive platform strategy at PDI Technologies, leveraging a multi-year vision to enhance AI-driven personalization for over 4 million monthly active users. Previously, Traci served as CEO/Owner of Creative Edge Analytics Consulting, where they helped mid-market companies optimize their MarTech investments. Their extensive experience includes roles at notable companies such as Foot Locker, BET, and Marvel Studios, where they specialized in digital analytics, product management, and data governance. Traci's work has consistently led to significant revenue growth and improved operational efficiencies.
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