Sander Kristel is the Chief Operating Officer at PDSA and an accomplished strategic leader with extensive experience in commercial growth, digital transformation, and team empowerment. Previously, Sander held key roles such as Executive Director at UCAS Media and Director of ICT at Staffordshire County Council, where they led significant projects and fostered innovative partnerships. Sander’s career showcases a commitment to driving meaningful outcomes through effective leadership and strategic insight across various sectors. Currently, Sander oversees operations at UCAS, enhancing services for over 700,000 applicants annually.
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