Alison Riveira

Alison Riveira has been a director at Office Depot since 2010, where they lead efforts in site optimization, creating engaging and relevant digital content, A/B testing, personalization, targeting, customer segmentation and site tagging. Alison has been highly engaged cross-functionally with analytics, creative and design, product management and marketing teams within various projects. Change-agent championing a test and learn culture driving data-driven decisions leading to optimized operations. Managed 7 direct reports with a team of 12 associates.

In 2015, Alison established an optimization program that drove conversion rate improvements and over $7M incremental in the first year and over $13M incremental in 2016. Alison also drover over a 2% increase in engagement metrics by conducting site audits that leveraged digital analytics tools, competitor shopping and user experience testing to create dynamic selling plans.

In addition, Alison implemented a new content management tool and lead a cross-functional process improvement project to increase speed to market and reduce operations by implementing reusable assets and more efficient workflow. Alison was also nominated by the head of eCommerce to lead Black Friday and holiday event driving which resulted in the highest volume of eCommerce sales to date.

Finally, Alison optimized the marketing tagging program and reduced homepage load time by 3 seconds by introducing workflow, load testing in dev sites, consolidating marketing tags implementing server side pixels.

Alison Riveira received their Master of Business Administration (M.B.A.) in International Business from Florida Atlantic University. Alison also holds a Bachelor of Arts (B.A.) in Communications from Palm Beach Atlantic University. Alison is certified in Salsify Foundations Proficiency from Salsify.

Alison Riveira works with Adam Jones - Technical Architect, Cheri Siedle - VP of Technology Delivery & Talent, and Rich Viens - CFO. Their manager is Manish Hirapara, CEO. Some direct reports include Virginia Conti - Client Success, Keely Rogg - eCommerce Operations.