Israel’s leading strategy & design firm dedicated exclusively to the HealthTech ecosystem
PearlCom is an award-winning strategic marketing, content and design firm specializing in transforming complex technologoes into compelling brand stories. We focus exclusively on HealthTech, bringing over 24 years of experience and a proven track record of supporting over 180 startups from early ideation through growth, funding, and global expansion.
Founded and led by Caty Pearl, PearlCom operates at the intersection of strategy, storytelling, design, and execution,helping startups, VCs, and innovation bodies clearly articulate why they matter, what makes them different, and how they win.
PearlCom works hand-in-hand with the full spectrum of the Israeli and global HealthTech ecosystem, including:
Startups (seed to late stage)
Venture Capital funds & LPs
Hospitals & medical centers
Innovation centers & accelerators
Technology Transfer Offices (TTOs)
Corporate innovation arms & pharma partners
This deep, long-term immersion enables PearlCom to speak the language of investors, clinicians, regulators, founders, and partners alike, and translate complex science, technology, and data into clear, compelling narratives that move decisions forward.

PearlCom services include:
Communications & Brand Strategy:
Positioning, value proposition, messaging frameworks, brand narratives, and storytelling for diverse stakeholders.
Branding & Visual Identity:
From naming and brand architecture to full visual systems, crafted to stand out in crowded HealthTech categories while maintaining scientific credibility.
Investor & Growth Materials:
Investor decks, data rooms, one-pagers, pitch narratives, and funding round materials that help startups raise capital with confidence.
Go-To-Market & Commercial Readiness:
GTM strategy, competitive analysis, and commercialization storytelling for US, EU, and global markets.
Digital Presence & Content|:
Websites, landing pages, LinkedIn profiles.

PearlCom

Org chart

Teams

Offices