Fernando Umbert

Fernando Umbert is an experienced marketing professional currently serving as the Paid Media Manager at Pearmill since January 2021, focusing on campaign strategy, optimization, and analysis across various paid channels such as Meta, Google Ads, TikTok, LinkedIn, and Reddit. Prior to this role, Fernando worked as a Growth Marketer at 1o8, where management of paid media operations for diverse clients and budget oversight were key responsibilities. Additionally, Fernando founded Cerveza Lugano, developing beer recipes and managing client sales, and co-founded Jananpata, where strategic marketing initiatives were implemented for a broad client base. Fernando's academic background includes a Bachelor of Laws (LLB) from Universidad San Ignacio de Loyola.