Adam Capetti

Adam Capetti is a seasoned global e-commerce leader currently serving as the Global Ecommerce Director at Pearson since 2025. With extensive experience in building and scaling direct-to-consumer channels, they have successfully transformed e-commerce strategies at major companies such as Dyson, where they held multiple roles, including Global Ecommerce Manager and Global Head of Ecommerce. Adam has a strong focus on performance optimization, technology integration, and enhancing shopper experiences across various global markets, including time spent in Japan, Korea, and Singapore. They hold a Professional Diploma from The Institute of Direct and Digital Marketing and a BA from Bath Spa University.