Alyssa Peeples

Alyssa Peeples is an accomplished marketing and communications professional with extensive experience in leadership roles. Currently serving as the Director of Organic and Insights at Pearson, Alyssa manages a $4M budget and leads a team of 20, focusing on optimizing marketing and SEO strategies for educational partners to increase enrollment in online degree programs. Previous positions include Web Conversion Manager at Pearson, where budget management and campaign performance optimization were key responsibilities, and Brand Communications Manager at Market Traders Institute, where Alyssa advised on branding and marketing strategies. Alyssa's earlier career includes founding Blue Badge Dispatch, serving as a Lead Copywriter at Orlando Food Tours, and holding various public relations internships. Alyssa holds a Master of Public Administration from Belhaven University and a Bachelor of Arts in Advertising and Public Relations from the University of Central Florida.