Chris Flynn is a data-driven marketing leader currently serving as the Director of Marketing Excellence, Data & Technology at Pearson. With a background in both B2B and B2C environments, Chris has successfully led teams in insights and analytics that enhance marketing ROI and drive revenue growth. Previously, Chris held various roles within Pearson and other organizations, including Manager of Marketing & Strategic Initiatives at Lifetouch, where they developed innovative strategies and systems that significantly improved account retention and operational effectiveness. Chris earned a BA in Journalism from the University of Iowa and an MBA in Marketing and Finance from the University of Minnesota - Carlson School of Management.
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