Gary Elfert

Gary Elfert has been in marketing and technology leadership positions since 1995 and currently serves as the Director of Digital Marketing at Pearson, overseeing the digital marketing strategy for Pearson Assessments and Qualifications. They lead a team responsible for various marketing efforts, including digital advertising and analytics. Previously, Gary held several roles at Pearson, including Market Intelligence Analyst and Director of Digital Marketing for Pearson VUE, as well as other marketing positions at companies like Microsoft and infinetivity. Gary pursued an MBA in Entrepreneurship and Marketing from the University of Minnesota's Carlson School of Management and is currently completing a Bachelor of Science in Business Administration at Metropolitan State University.