Helen Bates

Helen Bates is a seasoned marketing professional currently serving as the Senior Director of Segment Marketing at Certiport, a Pearson VUE Business, since September 2024. Prior experience includes roles at the South Essex College of Further and Higher Education, where responsibilities encompassed establishing relationships with educational institutions and coordinating events to support recruitment goals. At Pearson VUE, Helen held multiple positions, including Acting Global Director of Marketing Communications and Senior Director of Segment Marketing, focusing on international event program development and execution, lead management, and partnership opportunities. Helen holds a BA (Hons) in International Event Management from the University of Brighton, completed in 2010.