Kaitlyn Cotter

Kaitlyn Cotter is a seasoned marketing professional with extensive experience in managing marketing and communications strategies across various organizations. Currently serving as a Senior Marketing Specialist at Pearson since April 2022, Kaitlyn previously held the role of Marketing and Communications Manager at the National Press Club, where responsibilities included overseeing email campaigns, web and print content, social media, and event project management. Prior experience includes a tenure as Director of Advertising and Media Strategy at AFCEA International, where sales efforts generated over $1 million in revenue, alongside roles in content marketing and public relations. Kaitlyn began their career focusing on brand promotion and client consultation at PR Newswire and has a foundational background in education with a Bachelor’s Degree in Communication and Media Studies from Virginia Tech.