Katherine Samson

Katherine Samson possesses extensive experience in marketing analytics and data management, primarily within Pearson North America, where responsibilities encompassed roles from Web Associate to Marketing Analytics Manager and Customer Data Systems Manager over more than a decade. Key achievements include leading data migration projects, collaborating with digital marketing and SEO teams, and creating comprehensive reports and dashboards to enhance campaign effectiveness. Katherine's educational background includes a Master’s Degree in Project Management from Saint Mary's University of Minnesota and a Bachelor's degree in Technical Communication from Metropolitan State University. Demonstrated expertise in customer data alignment, quality control, and stakeholder relationship management underscores Katherine's contributions to marketing and technology operations.