Matt Bryant is a seasoned marketing professional with extensive experience in marketing automation and performance marketing within the education sector. Currently serving as Senior Manager of Marketing Automation at Pearson since December 2020, Matt specializes in connecting families to online and blended learning opportunities for K-12 students. Previously at Strategic Education, Inc. from July 2012 to November 2020, Matt held multiple roles including Marketing Supervisor for Marketing Automation, where significant contributions included the adoption of Eloqua and the development of efficient customer journeys through various digital channels. Additional positions include Senior Marketing Analyst and Marketing Analyst, focusing on campaign optimization and lead generation. Matt holds a Bachelor of Business Administration in Marketing from James Madison University, as well as executive certificates in Leadership and Strategy from the Jack Welch Management Institute.
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