Peter Goodnough

Peter Goodnough serves as the Vice President of Analytics & Insights at Pearson, leading the Consumer Insights & Analytics for the K-12 Virtual Learning division, with a focus on enhancing the MarTech/EdTech stack and significantly improving marketing strategies. As co-founder of Smarter, a technology concierge service for older adults, Peter demonstrates a commitment to making technology accessible. In an independent consulting capacity, Peter provides expertise in marketing, consumer insights, and advanced analytics across various industries, successfully executing major projects such as propensity modeling for a leading South Korean retailer. Previously, Peter held senior roles at QVC and Circuit City, managing consumer insights and marketing analytics, and contributing to significant business initiatives. Peter holds a BA in Film/Cinema/Video Studies from Cornell University and an MBA in Marketing and Finance from Wake Forest University.