Ricardo V. is a Marketing Data and Analytics Manager at Pearson, bringing extensive experience in web analytics, digital marketing, and customer experience across various industries, including retail, automotive, and education. Prior to this role, Ricardo served as a Senior Analytics and Insights Analyst at Pearson and a Digital Analytics Manager at Essentra, where they successfully improved e-commerce outcomes through strategic data insights and CRO initiatives. With a Bachelor's degree in Communications Sciences from Universidade Autónoma de Lisboa, Ricardo possesses strong skills in data-driven decision-making and digital strategy implementation.
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