Samreen Robab

Samreen Robab is a global marketer with experience in campaign marketing and digital marketing roles across various organizations. Currently serving as a Global Marketer at Pearson since April 2024, Samreen manages end-to-end email marketing campaigns and utilizes data and audience segmentation to enhance campaign performance. Previous experience includes working as a Digital Campaign Executive at Oxford University Press and as a Digital Marketing Senior Executive at EaseMyTrip.com, where Samreen led user engagement initiatives through email and push notification campaigns. Earlier positions include Corporate Communication Executive at IFFCO Kisan Sanchar Limited and Social Media Marketing Intern at GAOTek Inc. Samreen holds a Bachelor’s degree in Organic Agriculture from Amity University and is pursuing an MBA in Finance at the Indian Institute of Technology, Patna, alongside an Executive MBA in Marketing.