Tricia Larson

Tricia Larson has served as the National Events Manager at Pearson since 2001, overseeing national trade shows, corporate events, and ensuring alignment with company branding and messaging. Previously, they held several managerial roles within Pearson, including leadership in program management for K-20 conferences and budget management of multi-million dollar events. Tricia is experienced in fostering partnerships with national associations and optimizing marketing effectiveness across diverse stakeholders. Their expertise includes contract negotiation and managing complex projects, contributing significantly to Pearson's corporate events strategy.