Yoon Choi is a professional with over 10 years of experience in planning, strategic marketing, market intelligence and analysis, and product and business development, primarily in the fine fragrance and beauty care sectors. Having worked with notable companies such as Symrise, Jequiti, and Química Anastácio, Yoon currently focuses on Product Intelligence and Partnerships in the education sector at Pearson. Yoon holds a bachelor's degree in social communication with a focus in marketing from Escola Superior de Propaganda e Marketing (ESPM) and an MBA in Business Strategy and Finance from Fundação Getúlio Vargas (FGV), along with ongoing coursework in experiential marketing and consumer trends at ESPM.
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