Alison M.

Alison M. has extensive experience in the field of marketing, working in various roles and companies throughout their career. Their most recent position was as the Director of Global Marketing at PebblePad - The Learning Journey Platform, starting in July 2022. Prior to that, they served as the Head of Marketing & Customer Success at Klik2Learn Ltd from April 2020 to June 2022. Additionally, Alison worked as a Consulting Marketing Director at Adlantic from February 2015 to June 2022. Alison also held the position of Head of Marketing at Caseblocks from May 2019 to 2021.

Before that, Alison founded and served as the Managing Director of Mindful Mum, an online magazine for mothers, from September 2011 to December 2013. During this time, they successfully grew the website's monthly visitors to 100,000. Prior to Mindful Mum, Alison worked as a Sales & Market Development Manager at Vodafone, from April 2007 to August 2011, where they managed a marketing budget of over £1 million and supported four sales teams.

Alison's earlier experience includes roles at THUS plc, where they worked as a Channel Product Manager for SME from February 2006 to March 2007, and as a Product Manager for Managed Solutions from February 2005 to February 2006. Alison also served as a Marketing Manager at Connecti Ltd, a technology company specializing in marketing resource management and brand management software, from May 2003 to August 2004. In this role, Alison was responsible for marketing and sales strategy, brand development, digital marketing, PR, and product proposition development for various corporate segments.

Overall, Alison M. has a diverse and extensive background in marketing, with experience ranging from leadership positions to entrepreneurial ventures.

Alison M. completed their undergraduate studies from 1990 to 1995 at the University of St Andrews, where they earned an MA degree in International Relations & Modern History. In 1996-1997, they pursued further education, obtaining an MSc degree in Marketing from Glasgow Caledonian University.

Furthermore, Alison M. has obtained various certifications from Google. In September 2017, they acquired the Google AdWords Search Advertising certification. In September 2016, they earned the Google Analytics Certification, as well as certifications in AdWords Display, Mobile, Search, Shopping, and Video. The institutions providing these certifications were all Google.