Mitch Soiffer

Mitch Soiffer is a seasoned General Manager with over 15 years of experience in strategic sales and marketing within the premium home fragrance sector. Currently, they serve as the General Manager at PEBEO, following a notable tenure as the North American Sales and Marketing Director at Maison Berger USA/Canada, where they drove significant brand growth and revenue in competitive markets. Mitch has held various roles, including General Manager - Sales and Marketing at Maison Berger Canada, where they led high-performing teams and optimized business processes. They earned a Bachelor's Degree in Business Management from McGill University and are committed to continuous learning and leveraging innovative strategies to enhance brand presence.