Founded in 2003, Pedder Group is under the Lane Crawford Joyce Group.

A true category specialist, Pedder Group is a global reference point for the best fashion footwear, handbags and accessories brands. Through its innovative retail concepts, Pedder Group presents a highly edited collection with a distinct fashion point of view, seeking and showcasing up and coming talent, and inspiring desire through extraordinary environments, creative collaborations and unique marketing programmes.

Pedder Group operates more than 44 points-of-sale across Hong Kong, Shanghai, Beijing, Chengdu, Taipei, Singapore and Jakarta and works with over 250 international brands and ranks in the top 10 global shoe and accessories retailers based on turnover. 


The Pedder Group operates three main businesses: 

Multi-brand shoes and accessories business in Lane Crawford - on and offline; the women’s shoes and accessories department in LAB Concept, Hong Kong SAR; On Pedder, a designer retail concept with freestanding stores and branded boutiques in Joyce; Pedder on Scotts, the largest multi-brand shoes and accessories destination for women, men and kids in Singapore.

Exclusive partnerships with Christian Louboutin and Gianvito Rossi, to build their businesses through mono-brand stores and e-commerce throughout Greater China and South East Asia.

Pedder Red, a contemporary fashion shoes and accessories brand designed in-house and distributed through its freestanding stores, Lane Crawford and Pedder on Scotts.

Retail

Pedder Group

Pedder Group's headquarters in Southern, Hong Kong

Peter Harris

Steven Lau

The Sales and Marketing team at Pedder Group is responsible for driving revenue growth and brand awareness. They manage comprehensive marketing campaigns, retail operations, and strategic partnerships for multiple high-end fashion footwear and accessory brands. This includes developing and executing sales strategies, curating customer experiences in stores and online, and fostering brand equity through creative collaborations and exclusive partnerships. The team aims to enhance customer engagement while cultivating emerging fashion talent and trends.

Sales And Marketing

This department is responsible for overseeing the design and development of products and services.

Design and Development

This department oversees the strategy and execution of merchandise selection, pricing, and inventory management.

Merchandise Management

This department is responsible for managing product selection, pricing, and inventory to optimize sales and customer satisfaction.

Pedder Group

Org chart

Teams

Sales And Marketing

Design and Development

Merchandise Management

Merchandising Department

Offices

Pedder Group

Org chart

Teams

Sales And Marketing

Design and Development

Merchandise Management

Merchandising Department

Offices

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