Sport and entertainment is shifting from rented reach to direct fan relationships.

Clubs, leagues, creators and brands already have global followings that extend far beyond live events and social media. The opportunity now is to turn that reach into into deeper, owned and measurable relationships by connecting identity, engagement and commerce into a single verified fan profile.

PEDL Labs builds the infrastructure to make that possible.

We enable organisations to:

• Identify, own and grow verified, zero / first-party fan data across every touchpoint (merch, content, events, activations)
• Give brands clear visibility into their most valuable fans and how they engage
• Activate audiences through targeted campaigns, rewards and personalised journeys
• Unlock compounding value across seasons through memberships, partnerships and commerce

The result is a connected fan ecosystem where engagement becomes measurable, relationships become owned, and value grows over time.

www.lockeroom.app
www.rugbytrybe.com
www.therugbydao.com
www.pedllabs.com
www.kintra.io

PEDL Labs

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PEDL Labs

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