Research and Development
About
The Research and Development team at PEER39 is dedicated to innovating and enhancing the company's non-cookie-based data solutions. This team conducts thorough research to identify emerging trends and technologies in digital advertising while developing new semantic-based contextual categories, brand safety metrics, and page quality assessments. They also ensure the integrity and reliability of data through rigorous quality assurance processes, ultimately driving value for brands, advertisers, and traders in their performance campaigns.