David Hoffman

David Hoffman is a seasoned marketing professional with extensive experience in account-based marketing (ABM) and integrated marketing strategies. Currently serving as the Senior Regional Marketing Manager for Financial Services ABM at Pegasystems, David excels in developing tailored marketing plans for premier financial services accounts and coordinating marketing efforts across channels. Previously, at Salesforce, David held multiple senior management roles focused on new logo campaigns and ABM programs, achieving notable successes including an award-winning direct mail campaign and a significant increase in coverage for ABM initiatives. David's earlier career includes leadership positions in marketing at Proteus, LLC, and account strategizing at Matchbook Creative, along with experience in email marketing and student-led projects. David holds a Bachelor of Science in Advertising and Marketing from Ball State University.