Mark A. is an accomplished marketing professional with extensive experience in strategic marketing roles across various sectors, particularly in the banking and government industries. Currently serving as the Senior Regional Marketing Lead for Government at Pegasystems since March 2024, Mark previously held key positions at Capgemini as Marketing Lead for HMRC/Public Sector, and at Cognizant as Director of Account Based Marketing for Banking, Financial Services, and Insurance. With a strong background in developing effective marketing strategies, Mark has successfully collaborated with stakeholders to enhance brand awareness and drive revenue growth, drawing on prior experiences at HSBC, RBS, Barclays, BNP Paribas Leasing Solutions, and IBM. Mark holds a postgraduate degree from CIM and a BA (Hons) in Business Studies from the University of Bedfordshire.
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