Miranda Campbell

Miranda Campbell is the Director and Industry Principal for Financial Services at Pegasystems, where they draw on over three decades of experience in marketing and CRM. Previously, Miranda served in various roles at Virgin Money, where they successfully doubled customer value through innovative engagement strategies. Their diverse background includes significant contributions to companies like Norwich Union, Car Care Plan, and the Barbican Centre, showcasing a passion for transforming marketing and enhancing customer relationships. Miranda also founded Alchemistic Marketing, focusing on helping businesses leverage data creatively for customer value enhancement. They hold a Bachelor of Arts from Newcastle University and a Post Graduate Diploma from Norwich City College.