Robert Bry is a seasoned professional with extensive experience in sales effectiveness and enablement, currently serving as Senior Manager of Sales Effectiveness at Pegasystems since September 2016. In this role, Robert facilitates workshops and provides expert coaching on various sales methodologies and tools, including MEDDPICC and strategic messaging. Previous positions at Pegasystems include Senior Manager of Global Go-To-Market Onboarding and Global Enablement Lead, where Robert designed and delivered impactful sales onboarding programs. Prior to Pegasystems, Robert spent 20 years at IBM in various roles, including IT Architect in Residence, Cloud Computing Advocate, and Worldwide Sales Leader for IBM Lotus software, where responsibilities encompassed managing technical sales support, enabling software sales teams, and fostering relationships with academic institutions. Robert's career reflects a strong commitment to enhancing sales performance and integrating innovative technologies into the sales process.
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